UTM Link Generator
Add campaign tags to any URL so your analytics knows where each visit came from.
The page visitors should land on. https:// is added if you leave it out.
Your link
Links are built in your browser — nothing is sent to our servers.
Fill in the fields above to build your link.
Want to track offline scans of the same campaign? Turn the link into a QR code
What is a UTM link?
A UTM link is a normal URL with campaign tags attached. Analytics tools such as GA4 read those tags and report which channel brought each visitor.
Use one consistent naming scheme across newsletters, ads, and social posts so your reports stay readable months later.
How to build a UTM link
- Paste the destination URL.
- Fill in source, medium, and campaign.
- Add term or content when you run paid or A/B variants.
- Copy the link and use it in your campaign.